The set in Inverness Street, Camden Town.
Published: 8 January, 2014
By PAVAN AMARA
ONE by one, market traders have left their pitches in Inverness Street, Camden Town, often claiming that the rates were too high or they had been treated badly.
So, when Ant and Dec turned up there to film an advert for supermarket Morrison’s this week, they needed to set up a fake market in the largely empty pedestrianised street.
The Geordie duo were filmed browsing a made-up bustling market, closed to the public.
Paparazzi photographers were seen watching the shoot to see if they could get a glimpse of the I’m A Celebrity stars.
A letter to residents and businesses from Annex Films Ltd, said the company had asked the council for permission to park along Arlington Road and a few bays in Jamestown Road during filming.
It added: “I can assure you that we will not be blocking any driveways or pavements with equipment or vehicles. At all times we will ensure there is a clear pathway left for the general public to walk.”