The Independent London Newspaper
17th May 2012

Letters

New view of online shopping

Jessica Graham

Published: 1 December, 2011
by JOHN GULLIVER

YOU can have a look around Primrose Hill Bookshop from the comfort of your own living room after it became one of the first shops in the country to be featured on Google’s “Street View inside.”

The Regent’s Park Road shop was captured during the summer using 360 degree photographs which allows prospective customers who search for the store to have a sneak preview of what it looks like inside before making a trip the shops.

Jessica Graham who runs the bookshop with her partner Marek Laskowski, said: “There is something special about an independent bookshop that internet shops don’t offer. You can look around, you can listen to other people talking about books that they have enjoyed and you can ask for advice. Hopefully people will be able to see that through this new service.’

Jessica Graham was interviewed outside the shop in a short film telling would-be customers the best bits about the business.

Comments

love this shop

i have to say that i really love this shop it is so nice especially the neighborhood, very nice area, love th books and people are friendly and helpfull there

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